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AI fashion films

Lookbooks and campaign films with the same model in every frame.

dotMD makes fashion films, lookbook videos and campaign films with AI for fashion brands in Egypt, Saudi Arabia and the UAE. One model carries through every look, the pieces are built from your own photos, and the campaign can be set anywhere, from a studio to the desert to a rooftop in Cairo. Every scene is approved on the storyboard before production.

StudiodotMD, Cairo, Egypt
MarketsEgypt, Saudi Arabia, the UAE and the wider Gulf
LanguagesArabic (Egyptian, Gulf and Classical) and English
TurnaroundConcept to final film in about nine working days
ApprovalsTwo: the storyboard, then the final cut
ReshootsNone. Changes happen on the storyboard, not on a set
Deliverables16:9, 9:16, 4:5 and 1:1 cuts, plus stills
First stepSend the brief. You get a plan and an exact quote within one working day
Zawiya · Noon, Fashion film, SS27, a dotMD original, September 2026
(.md) Fashion film, SS27, a dotMD original, September 2026

Zawiya · Noon

Watch on Instagram ↗

What is an AI fashion film?

A fashion film made without a shoot. The garments come from your photos, the model is cast to your description (or is your own model, with consent), and the location, the light and the camera are built around the collection. The result is a campaign film, a lookbook video or a seasonal drop film, cut for Instagram, TikTok, YouTube and in-store screens.

What can a fashion film made with AI do?

How does it work?

BriefThe ideaTell us the idea in one call, one email or the brief form on this site.
StoryboardApprovalYou approve every scene on paper before anything is generated.
ProductionAI and craftWe generate, edit, grade and add sound and voice.
DeliveryEvery format16:9, 9:16 and 4:5 cuts, plus stills, in about nine working days.

What do we need from you?

Who is it for?

Fashion houses and designers, modest-wear and abaya brands, jewellery and eyewear labels, and the agencies that produce their campaigns in Egypt, Saudi Arabia and the UAE.

Questions

Can you use our own model?

Yes, with the model's written consent and clear photos. Otherwise we cast an AI model to your description and keep her or him consistent through every look.

Will the garments look like ours?

The pieces are rebuilt from your photos: cut, colour, print and detail. You check every look on the storyboard before production, so anything that is off is fixed on paper.

Can you do a whole season in one go?

Yes. One brief can cover a full collection: a campaign film, a lookbook video and stills per piece, all with the same model and world.

Do you make vertical cuts for Reels and TikTok?

Yes. 9:16, 4:5 and 1:1 cuts come from the same production as the 16:9 film.

Do you do jewellery, eyewear and accessories?

Yes. Close-up product work with a model or on its own, in the same campaign world.

Send the brief.
Get the film.

Tell us the idea. We reply within one working day with a plan and an exact quote.

@dotmd.meaOur latest films on Instagram