The brief
Tamer Hashem wanted an official video for Hali Elayam, a song about letting the days turn sweet again, without the budget and weeks a conventional shoot would take. The video had to feel like a real production: a story, locations, light that changes with the song, and the artist himself on screen, not a stand-in.
The idea
The world has stopped and he is the only one moving through it. Moments from a life stand still around him, a funfair at dusk, a ride along the sea, a night on the beach, until someone brings the colour back. The structure follows the song: verses in the frozen world, choruses where everything comes alive, a black and white passage before the final release of colour.
The storyboard
Every scene was drawn and written before anything was generated: the location, the time of day, the lens, the camera move, who is in frame and what they do. The artist's team went through it scene by scene and approved it on paper. That approval is what makes the rest fast: once the storyboard is signed off, production is execution, not exploration.
The production
- The artist's likeness was built from his own reference photos and a few seconds of footage, then kept consistent across every scene: face, hair, wardrobe.
- Each scene was generated to the storyboard, then selected, trimmed and cut to the beat of the track.
- Colour was graded scene by scene, with a black and white section and a return to full colour that follows the song's build.
- Sound design and the final mix were laid under the master, and the vertical cuts were made from the same material.
What was delivered
A 16:9 master for YouTube, 9:16 cuts for Reels, TikTok and Shorts, stills for the release, and matching artwork. The video was released on the artist's YouTube channel and as a collaboration post on Instagram.
What this shows
That an official release with a real artist on screen can be made without a single shooting day, and that the process is the same as a film: brief, storyboard, approval, production, delivery. If you are an artist, a manager or a label, the same process is available for your next release, from a 30 second teaser to a full video.
