What we make for Egyptian brands and artists
- Ad films and TV commercials for food and drinks, retail, real estate, telecom, banking, beauty and tech brands.
- Music videos and teasers for Egyptian artists and labels, including the official Hali Elayam video for Tamer Hashem.
- Fashion films and lookbooks for Egyptian labels, with one consistent model across every shot.
- Product visuals: launch films, catalogue images and paid-social cutdowns with the product kept exactly as it is.
- Social content: Reels, TikToks and Shorts in Egyptian Arabic, delivered as a monthly batch or per campaign.
- Album artwork and canvas loops for releases on Anghami, Spotify and YouTube.
Why an Egyptian brand would skip the shoot
A commercial shot in Cairo means a crew, a location, permits, generators, traffic between Zamalek and New Cairo, and one or two days where everything has to go right. If the client changes their mind afterwards, there is a reshoot. dotMD removes all of that. The idea becomes a storyboard, you approve it scene by scene, and only then does production start. Changes happen on paper, where they are cheap, so there are no reshoots. The same production delivers 16:9 for TV and YouTube, 9:16 for Reels and TikTok, 4:5 and 1:1 for feed, and stills.
It also means seasonal work is possible on seasonal timelines. A Ramadan campaign, a Mother's Day film, a back-to-school push or a Black Friday reel can be briefed, approved and delivered in about nine working days, without waiting for a crew to become free or a location to be cleared.
Egyptian Arabic, on screen and in the voice
Briefs, storyboard reviews and approvals can happen in Arabic or English. Voice-over is recorded in Egyptian Arabic when the film is for Egypt, in Gulf Arabic when it is for Saudi Arabia or the UAE, in Classical Arabic for pan-Arab campaigns, or in English. On-screen text, captions and end cards follow the same choice, and the vertical cuts are captioned for sound-off viewing.
Work made in Egypt
The Hali Elayam case study shows a full-length official music video for an Egyptian artist, on screen throughout from his own photos and footage with his written consent, released on YouTube and Instagram in September 2026. Zawiya · Noon is a fashion film set in downtown Cairo at noon, for a label dotMD invented. Both were made in Cairo with no camera, no crew and no location. The work page has the rest.
How a project runs from Cairo
| Brief | The idea | Tell us the idea in one call, one email or the brief form on this site. |
|---|---|---|
| Storyboard | Approval | You approve every scene on paper before anything is generated. |
| Production | AI and craft | We generate, edit, grade and add sound and voice. |
| Delivery | Every format | 16:9, 9:16 and 4:5 cuts, plus stills, in about nine working days. |
Who this is for in Egypt
Brands and marketing teams in Cairo and Alexandria that need a film this month, not next quarter. Independent artists and record labels that want an official video without a production budget built around a crew. Real estate developers launching compounds on the North Coast or in New Cairo who need a film before the site exists. Restaurants, cafés and food brands with a new menu or a new branch. Fashion and beauty labels that shoot a new collection every season. And the social media, marketing and advertising agencies that serve all of them, who use dotMD as a white-label production partner behind their own campaigns.
